The Shop

Be a green flag. Then wear the green flag.

Buying for someone else? Any of these can be bought once, as a code. Give a moment as a gift →

The green flag, to wear.

The green flag is the whole idea: noticing, planning, showing up on purpose. New here? Read our philosophy →

Effort is romantic, and now it's also a hat. Every piece is printed just for you and shipped to your door.

✦ Printed to order · US shipping included · we ship to 70 countries

The Walking Green Flag Tee, Script, two hearts

The Walking Green Flag Tee

The Green Flag Hoodie, Black, Script, two hearts

The Green Flag Hoodie

The Green Flag Dad Hat, Script, two hearts

The Green Flag Dad Hat

The Tiny Hearts Dad Hat, Green

The Tiny Hearts Dad Hat

Summit Flag Beanie, Two hearts

Summit Flag Beanie

Effort is Romantic - Corduroy Cap

Effort is Romantic - Corduroy Cap

The Big Moments Mug, Green flag, Script, two hearts

The Big Moments Mug

Effort is Romantic Tote

Effort is Romantic Tote

Printed on demand by our fulfillment partner. Shipping is included for US orders (2–7 business days). Shipping somewhere else? We deliver to 70 countries for a flat $9.99 (give it 1–3 weeks). Questions? Email us.