Pop the Big Q

Plan the perfect proposal. We'll show you exactly how.

A great proposal doesn't come down to a big budget or a grand gesture. It comes down to a plan that fits the two of you.

Not ready yet? Answer four questions and we'll save your place.

Plan the proposal

A newly engaged couple laughing together on a beach at dusk
Plan a proposal she will remember

What's included

Already have a ring? Perfect, you're ahead of the game. Our focus is the proposal experience, not selling you jewelry. Still shopping? We can include timeline tips, jeweler recommendations, or ideas for proposing without a ring if that's more your style. We support proposals all around the world, at any budget from $0 to $100,000.

About the nerves

Almost everyone we work with is nervous. That's a good sign. It means the question matters. Everything else, the timing, the location, the photographer's cue, the what-if-it-rains plan, has already been decided. If you want a human to pressure-test the whole thing with you first, the Prep Session adds a private 40-minute call where we walk through your plan, your script, and your backups together until you could do it in your sleep.

On the day, the only thing you have to do is be present and say three true things.

How it actually looks: one question, then everything

Your proposal journey: the first step, the master plan, the blueprint, and the big question

What you keep afterwards starts before the question

Every other keepsake we make starts the morning after. A proposal runs the other way round, because half of what you will want in ten years only exists in the days before you ask: how you sound when you still don't know the answer, and what everyone who is in on it has been sitting on for weeks. So your account starts collecting the day you buy the plan.

Before you askEight questions you answer out loud to a camera, in the weeks you are still nervous. When you first knew, the day you decided to ask, and the part you might not get out on the day.
Everyone who knowsThe people you told early each record a message. They collect out of sight of the one person who doesn't know, and you hand over a phone once the answer is yes.
The day itselfPhotos from everyone who was standing there, landing in one place instead of scattered across three group chats.

Bringing your people in is optional, and it is the part most couples underrate. Send one link to everyone, or give each person a link of their own, labelled however you think of them: Dad, the friend who introduced you, the roommate who knew before anyone. Their name arrives already filled in, you can see who has recorded and who has not, and there are eight questions they can pick from if they want one, because a camera with no question tends to produce twenty seconds of congratulations and little else. The page they land on is unlisted and carries no preview, since it says out loud that someone is about to be proposed to.

All of this comes with the plan, and none of it has to stay behind in a planning account. The day you start a membership it binds into one keepsake called “The proposal”, and the photos join your library.

A real proposal on a mountaintop overlooking a lake and fall mountains, one partner kneeling with the ring box out
a real Big Moments proposal · the moment you ask
Optional add-on

Prep Session + Proposal Ready

$199

Everything in Proposal Ready, plus a private 40-minute call where we pressure-test your plan, script, timing, and backups. You'll walk in ready.

  • Everything in Proposal Ready
  • A private 40-minute consultation call
  • Script suggestions and conversation starters
  • Pressure-testing of your plan, timing, and backups

Not ready yet? Start anyway.

Four questions from the real proposal questionnaire. Save your answers and they will be waiting when you are, whether that is next month or next spring.

0 of 4 answered

What's your biggest worry about proposing?

Still need the ring? Tell us about them and we will help you pick it, free.

Still working out the timing? Read how far in advance you should plan a proposal, and what the ring, the permit and the weather each need from you.