Big The gold thread running through everything we make.
Every plan we build — every date, every proposal, every trip — has small questions and little captured moments woven into it. They look tiny on the page. They're the whole point.
What you'll see inside a plan
Open any plan we've made you and you'll spot three little marks stitched into the night:
Why we thread it through everything
Here's the honest truth about even a wonderful night: the logistics fade. In a year you won't remember what time the reservation was. You'll remember what they said when you asked what they never want you to stop doing — because you wrote it down, because we asked you to, at a taco stand, on a Tuesday.
That's the gold thread. Pull on it across enough months and it ties your nights together into something you can actually hold: the answers, the almost-missed photos, the voice notes. Date by date, year by year, it becomes the story of you two, told by you two, in real time. Nobody gets to the end of a decade wishing they'd saved less of it.
The thread, plan by plan
Date nights
Every date carries its questions, captures, and one little thing. Afterward, send us your favorites — members get them built into a keepsake scrapbook of the night, saved in your dashboard forever.
Proposals
The proposal keepsakes start long before the knee hits the ground: when you knewyou wanted to ask, the sweet moments while you planned in secret, the day you picked up the ring. We prompt you to capture the deciding — because the story of choosing them is the part nobody thinks to save, and the part they'll ask about forever.
Birthdays & anniversaries
A celebration plan hides its thread in the quiet beats: the question over cake, the photo of the face mid-surprise, the toast worth writing down before it's forgotten.
Vacations
Trip plans carry the thread on the road: one keepsake question for each day, a handful of captures, and a last-night ritual — a voice note each about the moment you'd bottle. Come home, send it to us, and the trip becomes a keepsake too.
What it all becomes
Keepsakes aren't homework; nothing is graded and nothing is required. But when you do send them back, a real person folds them into a scrapbook page of the night: your photos, your answers, your captions. Members find them in their dashboard, next to the plans that made them. That's the collection the thread was building toward all along.
Two is the magic number.The moment you've sent at least two moments from a night — a photo and a voice note count — we start building. No form to fill, nothing to request; your uploads are the signal.